Art Basel and UBS Release Episode on Collecting and Caring for Digital Art

Art Basel and UBS have launched the second episode of their series 'Decoding Art in the Digital Era,' focusing on the theme 'Collecting the New.' This episode moves beyond the initial hype surrounding NFTs to examine the maturing landscape of digital art collection.

The episode highlights that authentication of digital art can involve traditional methods such as certificates and editions, alongside newer technologies like blockchain-based provenance. These approaches help establish the legitimacy and ownership history of digital works.

Preservation is another key topic addressed, with an emphasis on planning that extends well beyond the point of purchase. Unlike physical art, digital works often require ongoing stewardship, especially when they are designed to evolve over time. This dynamic nature demands different conservation strategies compared to traditional art forms.

The episode brings together a diverse group of collectors, dealers, and art professionals to discuss what it means not only to acquire digital art but also to maintain and care for it over the long term. This ongoing relationship between collector and artwork is central to the digital art experience.

Additionally, the episode considers the impact of a new generation of digitally fluent buyers entering the art market. These collectors are engaging with digital art at a time when its history and canon are still being formed, influencing how the field develops.

Featuring voices such as Basma Al Sulaiman, Michael Spalter, Kim and Lito Camacho, and others, the episode offers a comprehensive look at the challenges and opportunities in collecting digital art today. The production team includes Art Basel’s senior editorial and creative staff, ensuring a well-rounded presentation.

Overall, 'Collecting the New' provides valuable insights into the complexities of digital art collection, from authentication and provenance to conservation and long-term maintenance, reflecting the evolving nature of art in the digital era.